For extremely busy, data-driven executives
We enable extremely busy, data-driven execs to do impossible things with AI.
£700 / week
Or $1,000 / week in USD.
Let’s talk about your impossible ↗01 / Your human
A smart, opinionated, AI-enabled human who learns your business, understands what matters and cuts through the AI waffle.
You don’t interface with AI yourself. Bring us the question, the decision or the work you can’t get to. Your person handles the tools, the prompts and the technical detail, then comes back with work you can use.
A point of view. With the working to back it up.
We tell you what we think, why we think it and what could change our minds. We’re willing to risk being wrong, and to revise our view when the evidence changes.
02 / What becomes possible
Impossible lets you put that capability to work on the questions that matter to you.
Understand what’s driving performance. Test an investment thesis. Find the assumption that changes the decision.
A question for Impossible:
“Revenue is up. Why isn’t cash following?”
In a financial-statement study, GPT-4 predicted the direction of earnings changes more accurately than human analysts. The result concerns a specific historical test, not a promise of investment returns.Read the paper: Kim, Muhn & Nikolaev (2024) ↗
Explore a market, interrogate a supplier’s claims or get up to speed on unfamiliar technology. Get the sources, the disagreements and our recommendation.
A question for Impossible:
“Which of these AI vendors is worth our time?”
Stanford’s STORM research combined retrieval and multiple perspectives to improve the organisation and breadth of long-form articles over its baseline. It also identified source bias and mistaken connections that need review.Read the paper: Shao et al., NAACL (2024) ↗
Turn scattered updates and spreadsheets into a clear brief: what’s going well, what’s changing and what deserves a decision.
A brief for Impossible:
“Give me the five things I need to know before Monday’s board meeting.”
In a randomised study of 453 professionals doing writing tasks, ChatGPT reduced average completion time by 40% and increased assessed quality by 18%. The study measured writing tasks, not end-to-end business reporting.Read the paper: Noy & Zhang, Science (2023) ↗
Follow competitors, markets and the business metrics you care about. Your human checks the changes and explains which ones deserve your attention.
A standing brief for Impossible:
“Keep an eye on these competitors. Tell me when our strategy needs to change.”
The studies show what particular AI systems achieved in specific settings. They are evidence of capability, not measured results from Impossible.
03 / Your environment
Your Impossible AI lives in an environment configured around your security requirements and flexible enough to do useful work.
We work with you to connect valuable data sources, from documents and financial systems to customer data and research feeds. Your context makes the work better.
Before connecting a source, we agree who can access it, which tools can use it and how the data is stored and retained.
Trace the sources, inspect the calculations and review the outputs and actions taken. We agree how that record is captured and retained, so you can see how the work was done.
04 / The difference
The difference is who does the work.
| Getting started | Doing AI yourselfYou choose the tools, write the prompts and supply the context. | With ImpossibleYou explain the outcome. Your human works out how to get there. |
|---|---|---|
| Getting to an answer you trust | Doing AI yourselfYou check sources, catch mistakes and decide what the output means. | With ImpossibleYour human checks the work and gives you an opinion, the evidence and the uncertainties. |
| Keeping things moving | Doing AI yourselfYou set up connections, maintain workflows and review the updates. | With ImpossibleWe manage the agreed connections and recurring work, then bring the important changes to you. |
| What you’re paying for | Doing AI yourselfSoftware subscriptions, plus your time to run the work. | With Impossible£700 or $1,000 per week for a human who puts AI to work for you. |
If you enjoy the tools and have the time, doing it yourself can be a good fit. Impossible is for when your attention is needed elsewhere.
05 / Start with one thing
Tell us about the question, decision or work you keep putting off.
hello@impossible.fyi ↗